Augusta AW' 2010-11

AuAugusta's Simone Cecchetto most recent creations have arrived.  His old-world handmade construction is met with new shapes and leather treatments this season, unique to each boot.

Destroyed Black Horse Leather Boots

$2260

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Smooth Black Lama Leather Ankle Tie Boot

$2100

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Coated Red Horse Leather Derby

$2100

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Elastic Grey Lama Leather Pull-up Boot

$2100

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Oiled Black Horse Leather Lace-up Low Boot

$2100

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Hammered Black Horse Leather Back Zip Boot

$2150

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DONT HANDLE WITH CARE

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Augusta A/W'10 has arrived!

Our much anticipated final shipment for AW'10 has arrived. We are unpacking now; photos and pricing up later today!

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New Weekly Blog Series: From the Archives

Our newest weekly addition to the blog.  From the Archives a series where we select our favorite pieces from our archives and showcase them for one week on our blog.  Each piece is unique; one size, one piece, available for purchase at 50% off the original price.  

please send all inquires to info@hlorenzo.com

This week we feature two pieces from

 A beautiful, lightweight linen jacket and shorts

 

Constructed from lightweight washed dyed linen with a contrasting lining in a deep gray color with hints of white; smokey with hints of concrete

Size: 

M 

(can fit a range of sizes, fit depending, but ideal for a 48)

Measurements: 

Chest:  56cm

Shoulders:  45cm

Length:  88cm

Price:
-

SOLD

A heavier weight linen with rich brown hues, full of subtle detailing.  There is not a more comfortable, better cut short out there.

Size: 

M 

(if worn with a belt can accommodate a 46, but will sit nicely on the hips of a 48/50)

Measurements: 

Waist:  44cm

Rise:  40cm

Length:  65cm

Price:
$739

$369

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MA_Julius A/W 2010-11 Now In Store

With fall in full swing, our final MA_Julius delivery has arrived just in time.  We have a variety of lightweight jackets and pants to get you through the season.

 

Black Lamb Leather Asymmetrical Cowl Neck Vest - $1929

Black Cupro/Cotton 'Loincloth' - $329

[styled with AW'10 Julius Leggings ($425) and Twisted Lace Boots ($1875)]

 

Black Lamb Leather Hooded Jacket - $2335

Cupro Cotton Satin Short - $489

L/S Cupro Jersey with Arm Detail - $299

[styled with Twisted Lace Boots ($1875)]

 

 

Charcoal Asymmetrical Drape Coat- $915

[also available in Black]

Black Cotton Modal Fitted Pant - $579

[styled with Twisted Lace Boots ($1875)]

Black Lamb Leather Collarless Jacket - $1929

Black Cotton/Nylon Adjustable Zipper Pant - $669

[styled with Twisted Lace Boots ($1875)]

Charcoal Cupro High Neck Hooded Jacket - $1119

[also available in Black]

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An Interview with H.Lorenzo

A video introduction to our stores and company.

A video by:  DVcal

Filmed at H.L.N.R.  474 North Robertson Boulevard, West Hollywood

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Forme D'Expression, by Koeun Park

Interview by Kevin Y.

H.Lorenzo was glad to interview Koeun Park, the Haute Couture-trained designer of the emerging Italian men's and women's label Forme 3'3204322896 (Forme D'Expression).  Koeun Park discusses her approach towards the complex relationships between contrasting elements in design.  H.Lorenzo introduced the debut Forme D'Expression collection in 2005, and is proud to offer it for both men and women this season.

For you personally, what constitutes beauty in relation to clothing?

It would be difficult to define in one succinct way how I see beauty in relation to clothing.  I am attracted to the notion of a "severe aristocrat," as well as a soft and fragile feeling.  But whatever elements make such clothing beautiful, they must be in play with the wearer, and in either perfect harmony or a complementing contrast with their personality.  Clothes that appear to have been worn with history, all one's life - that is beautiful - so that the pieces become him, not the other way around.

How does your approach to ready-to-wear differ than your approach to Haute Couture?

Haute Couture is a pure spontaneous obsession of minute and painstaking individual efforts applied to every angle of making a single garment for a specific client.  A true luxury of all.  I admire the patience of artisan coutrieres, and their single aim of suiting the client's requirements.  I'm not really attracted to the shapes or products of modern Parisian Haute Couture scenes, but I do admire the spirit of couture, that is, the feel of hand and soul in the garment.  My clothes are ready-to-wear, nothing compared to the Haute Couture standards.  They are necessarily compromised by the demands of the commercial sphere.  But I hand cut all my productions and fuse, mark, and prep each garment one-by-one before the sewing process.  My staff and I hand treat all the pieces individually in the post production, putting an immense amount of time and effort into the collection.  It adds to the final character of the garment before they get packaged and delivered to the stores with whom I partner.  I see every single piece off - it's like sending off a child out into the world.  Whenever I get tired, I think of my customer who will be wearing the pice.  Then I come back to the place where I started. 

How does your approach to womenswear differ than your approach to menswear?

The origin may differ, but there is always a huge synergy between my designs for both genders.  I always start my season with menswear.  Not only because menswear is ahead on the calendar but also because I like to explore new tailored structures and the new developments in fabrics each season.  Designing men's and women's eventually becomes the same in essence, but since I am very interested in tailoring I see more possibility to do what I like with  the men's collection. 

My dominant theme, which never changes (especially in men's clothing) is "essence."  By that I mean simplicity.  I like men's clothes because they retain a simple integrity when compared to most of the women's clothing out there that's often merely visually entertaining.  My next focus is "comfort" - both mental and physical.  In order to achieve this you must understand how the jersey should hang on your skin.  You must create something comfortable in which someone can be both amused and confident.  But most importantly, it should not look too serious.  That's where the masculine element becomes significant  to bring in a balance.  The mood of men's design permeates the process of designing womenswear, since I personally try on the men's prototypes.  The softness in womenswear breaks the severity of the men's tailoring.  There's some amazing feedback in the conversation between menswear and womenswear.  I've been working for a while now creating soft tailoredware, structured garments from jersey and sweat fabrics.  Exploring this interplay between the sharp tailoring and soft fabrics, there are no limits.  I think this has become a signature of Forme D'Expression - blending tailoring and softness together.

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